Services
Master Internal Control to Prevent Environmental Claims Risk
We take your communications from aspirational to defensible.
Your marketing campaigns, websites, packaging, reports, disclosures, and supply chain realities are all surfaces that can expose you to liability for making green claims.
Under the CMA and the ASA/CAP, you cannot make unclear, unqualified, or unsupported claims. Doing so puts your organisation in the regulatory crosshairs.
Verdant ESG provides structured, pre-publication review and governance support to find and eliminate exposure before it becomes a liability.
The gap
Where is the Risk?
In many organisations, environmental claims don't necessarily come from a centralised command centre. Marketing drives the message, ESG holds the technical data, lawyers review for high-level risk, and procurers manage the supply chain reality.
Without a Common Regulatory Framework, fragmentation is bound to occur, creating gaps where public statements don't match the available evidence.
Our services are designed to close that gap.
Our approach
From Claims to Control
We do not look at environmental claims in isolation. Instead, we see them as part of a wider system that needs to work together seamlessly. That includes:
- 01
The language you use
- 02
How your claims are interpreted
- 03
The evidence supporting them
- 04
What's happening across your supply chain
- 05
Your internal governance and processes
Our services are designed to step in at the right points across this system to maintain alignment. Your claims can go beyond being just well-intentioned and communicate clearly, consistently, and defensibly.
The solutions
Five services. One coherent framework.
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01
Green Claims Risk Audit
Find Weakpoints In Your Communication Ecosystem
Focusing on public-facing communication such as websites, marketing campaigns, packaging, and public disclosures, we conduct a forensic audit of your claims. We do this to stress-test your current system and expose what regulators would punish you for. Our approach is guided by the CMA's Six-Point Test to identify language risks, evidentiary gaps, and misleading claims (lack of context or omission).
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02
Ongoing Compliance Support
Reduce Risk on Fast-Moving Brands
Environmental claims are not a 'one-and-done.' They evolve constantly as new campaigns launch, reports get updates, messages shift, and communications happen daily. Our subscription advisory service gives you ongoing support to keep up with that pace. That involves reviewing claims before they go public, shoring up the effectiveness of internal systems, and ensuring evidence is current and sufficient, in keeping with the brand's pace.
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03
Supply Chain Transparency Review
Connecting What You Say to What Actually Happens
Strong environmental claims depend on what's happening behind the scenes. That includes supplier data, sourcing practices, and third-party realities. When that information is incomplete and hard to verify, it becomes harder to make those claims confidently. We help you connect the dots by assessing how well your marketing claims match your supply chain realities by identifying gaps in traceability, sourcing, and supporting documentation.
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04
Regulatory Response Readiness
Prepare Before Scrutiny Arrives
Regulators will knock on your door for a variety of reasons: a complaint, a competitor challenge, public visibility, etc. Your organisation should always be ready to respond to anything of this nature quickly and clearly. We help businesses assess exposure, review existing claims, and prepare evidence and internal documentation to support any response they have to give.
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05
AI-Assisted Green Claims Screening
ToolBuilt by Regulatory Specialists. Trained on the Right Risks.
Environmental claims are created quickly, across marketing, agency briefs, product copy, social, and reports. Our screening tool processes that language fast, flags the specific indicators that invite regulatory scrutiny, and produces a report on what to review and why. It is the first pass, not a replacement for structured audit or human judgement.
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Our principle
Prevention Over Remediation
Very few greenwashing cases stem from malicious intent. Instead, they result from breakdowns in clarity, gaps in evidence, and uncoordinated internal processes. Verdant ESG identifies these structural weaknesses before you commit to a claim.
We ensure your communications stay commercially sharp while meeting the strict standards of modern consumer protections.