ESG Consultancy
The era of aspirational green marketing is over. Today, environmental statements can prompt legal scrutiny. We provide the technical rigour and evidence-led consultancy required to assess green claims and protect your commercial reputation.
The Problem
Regulators are increasingly categorising environmental claims as greenwashing where they are vague, exaggerated, or unsubstantiated — closing the gap between corporate ambition and verifiable action.
More DetailsRegulators such as the CMA and ASA, applying the CAP Code, are shifting from voluntary guidance to strictly enforced disclosure. They now scrutinise:
It is no longer enough for a claim to be technically true in a narrow sense. Environmental communication must also be:
Your Exposure
Broad, aspirational statements such as "Net Zero" or "Sustainable" made without an internal evidence repository that survives an audit are being flagged by regulators as inherently deceptive. Every claim must be supported by data accessible at the point of sale.
Highlighting a single 'green' feature while ignoring significant environmental impacts elsewhere in the supply chain is no longer viable. Total lifecycle transparency is becoming the new legal baseline.
Marketing cycles move quicker than legal and ESG teams can verify data, leading to unqualified claims that can attract ASA/CAP sanctions. Alignment between creative and compliance teams is now a strategic necessity.
Greenwashing is a Governance Failure, Not a Marketing Choice.
The Framework
Precision over Persuasion
We align your commercial output with the CMA Green Claims Code. Our consultancy ensures that every statement satisfies the six fundamental principles of the new regulatory framework.
Move beyond halo effects and into factual precision.
Ensure consumers aren't misled by technical jargon.
Provide the full picture of environmental impacts.
Defend your "greenest" or "more sustainable" assertions.
Prove that a benefit in one section of the product's lifecycle is not offset by negative impacts in another.
Build the contemporaneous evidence packs needed to mount a defence.
Evidence must exist at the point a claim is made and not be developed retroactively.
The 'Red Zone' Terminology
In the current regulatory environment, "absolute" claims must be accompanied by absolute proof. We specialise in de-risking high-stakes terminology.
Without this, they may be considered misleading due to ambiguity or lack of substantiation.
Services
Insights
Read our informed perspectives on some of the key sustainability opportunities and challenges facing businesses today.
A pre-publication checklist for the eight most common — and most frequently penalised — categories of misleading environmental claim.
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Read MoreDo not let your environmental claims become regulatory liabilities.
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