About us
About Verdant ESG
Helping businesses make environmental claims they can support.
Businesses are under growing pressure to explain their environmental impact. Customers, investors and commercial partners want clear information. Turning complex sustainability work into accurate public statements takes care.
Verdant ESG helps businesses assess the evidence behind their environmental claims and communicate their achievements clearly. We bring a regulatory and evidential perspective to the language used in campaigns, packaging, websites and sustainability reports.
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Our perspective
Accuracy Gives a Claim Its Credibility
A worthwhile environmental initiative can lose credibility if the claim made about it is too broad. An improvement in packaging, sourcing or production needs to be described accurately, with its scope and limitations made clear.
Our work starts with practical questions: what does the statement mean, what evidence supports it, and what will its audience understand?
We examine the connection between the claim and the underlying information, identify gaps and help businesses decide what needs to change.
Informed by legal practice
A Regulator's Eye on Every Wording
Verdant ESG draws on experience advising companies on advertising regulation and ASA matters, with ESG and greenwashing work to date principally in the fashion sector.
That experience informs our approach to environmental messaging: careful scrutiny of the wording, the supporting evidence and the overall impression a communication creates.
How we work
Practical Advice in Plain Language
We review the material you intend to publish alongside the evidence you rely upon. We explain concerns in plain language and recommend practical changes. That usually means one of three things:
- 01
More specific wording
Sometimes the wording needs to be more specific, so the claim describes exactly what has been achieved.
- 02
Greater prominence
Sometimes a qualification needs greater prominence, so the overall impression matches the evidence.
- 03
Further information
Sometimes further information is needed before the claim can be supported — and we identify what is missing.
We work with marketing, sustainability, legal and leadership teams to make those decisions easier and establish a consistent approach to reviewing claims.
Our services
Support Across the Full Claims Lifecycle
AI can assist with organising material and identifying statements for further review. Assessment of a claim still requires careful consideration of its evidence and context.
Clear Advice for Credible Communications
Whether you are preparing a campaign, reviewing existing claims or responding to concerns, we would welcome a conversation about how we can help.
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